A story about how data touches our lives at every turn.

Watch the video then scroll down to learn more.

Streams of life

Long day, get home, put your feet up. Having data on tap means we can stream what we fancy, when and how we please, which means there’s always something good on.

Make contact
Wherever you are, wherever they are, it’s data that allows us to defy distance, have an impromptu chat, send a quick pic, a recipe or a tune, and let someone know you care.

Think about tomorrow
Thanks to data in the home we can now monitor our consumption and track ecological footprint, helping us all protect the planet and adapt to a more sustainable lifestyle.

Get work done
Working at home, with data, means we can do most of what we do in the workplace (and sometimes more) while avoiding things like commuting that keep us from what matters.

Workplaces that work

Data makes our workplaces work smarter. Most businesses now rely on digital tools to help us carry out our tasks in the modern world and could not function without data.

As workers, the digital revolution has transformed our capabilities and when it’s easy to connect, collaborate and align with colleagues in different places, we’re happier and more effective.

Travel wise 

Travelling with data makes journeys smoother. Thanks to data we can buy a ticket online and check if a train is on time, virtually hail a cab, see when the next bus is arriving and pay with just a tap of a card or device.

It makes travelling by air easier, more sustainable and when you don’t speak the local language, data-driven AI can translate it for you.

 

Drive easy

Beat the traffic jams, track fuel efficiency, see charging points, find parking.

Data in the car informs and assists, which makes for safer roads, fewer emissions, and better flow.

 

Learn smart 

In the classroom and beyond, data is used to enhance access and make learning a more personal experience.

From curriculum design to assessment tools, online seminars to 1:1 tuition via video calls, researching facts in seconds or gathering knowledge from across the globe, data enables learning in a way never possible in the past, be that at school, university or in the workplace.

Be well

In healthcare, data plays a vital role in improving patient outcomes, both in terms of prevention, diagnosis and treatment.

When our health data can be measured and analysed and our test results scrutinised earlier, faster and to a level far above human capabilities, our treatment options are expanded so we live longer, healthier, happier lives.

Catch the zeitgeist

The world of content continues to be reimagined thanks to data-enabled discovery production and distribution. No longer do we rely on other people’s choices and scheduling, we now have the choice, freedom and ability to stream what we want, when we want it.

Reinvent shopping

Our relationship with retailers and brands has shifted ¬– not just how we shop, but what we buy and even how it’s made. As consumers, our informed choices through data mean less wasted time and resources, more value for money, a wider range of options and the ultimate ability to influence manufacturers as we buy products from across the world.

Feeling hungry?

Our culinary choices are now endless and the convenience enabled by data makes our lives easier than ever. Thanks to online tools we search for food inspiration, reserve tables at restaurants, post photos, reviews and ratings of our experiences, order takeaways to be delivered, do our grocery shopping and cook along with real time recipes in the home.

The world of food is truly at our fingertips.

Why we do need data centres

Modern life would be impossible without data centres. So much of our everyday existence which we take for granted is completely reliant on data and connectivity.

We simply could not function without data and data needs a purpose-built home to function.

That is why we need data centres.